Manage My Employees

How to Write, Use and Profit From Your Mission Statement

PDF download 16 pgs.  $17.00

A good mission statement is much more than words hanging on a wall, it can be a useful business tool that keeps employees focused on helping the organization achieve its goals. But writing a mission statement is commonly confusing, unclear and even stressful for business owners, executives or managers. It doesn’t have to be. In this E-book you’ll learn a remarkably practical, yet powerful process for creating a mission statement that fits where your organization is today—and where it’s headed.

What You Will Learn or Gain:

1. Why A Mission Statement Is Beneficial – learn the outstanding ways a mission statement can actually aid you and your employees in achieving the most aggressive goals. *See actual mission statement examples from some of the best small and large businesses.
2. Answers to “seemingly simple” questions that aren’t so evident when you start putting together your mission, like: Who writes the mission? How should you use the mission statement? How is a mission statement used to guide employee performance?
3. 5 Great Ways to Use Your Mission Statement — you’ll learn more ways to put your mission to use as a growth, direction and motivation tool.
4. 4 Keys to Writing A Solid Mission Statement – discover a simple, easy process that removes all the guesswork and frustration that goes along with this important task. You’ll be  100% more confident when you write (or rewrite) your mission with this ‘proven’ method.
5. 3 Mission Statement Worksheets – knowing exactly step-by-step what to do is more than half the task when it comes to creating mission. You’ll love how easy this is!

Excerpt from page 9…

How To Write A Good Mission Statement

While there is no ‘one’ correct way to write a mission statement, some points are relevant as you begin to put words-to-paper. First, you will most likely struggle writing your mission statement so don’t expect the words to shower down from the heavens in a sudden burst of exhilarating inspiration—or clarity for that matter. You may write ‘several’ drafts over the course of many days or weeks. Here are my suggestions having led many executives and small business owners in writing or rewriting a mission statement:

1. Do NOT search the Web for examples and then try to model your mission statement after the ones you like. Your mission statement won’t have the inspiration or meaning it should if you do. Your organization’s mission or purpose statement is too important to sound like something it’s not.

A construction company engaged me to help them improve employee job satisfaction and strengthen strategic planning. After conducting a needs assessment it became clear no one, and I mean no one, agreed as to the company’s mission or goals. They had no game plan and it was now impacting everything from employee retention to productivity, from customer service to…

“I personally guarantee your satisfaction. If you use the ideas I offer and you still don’t see any results or benefit after 45 days, I’ll refund your money immediately.”
~ Mark Holmes